DJR Associates have become the first customers to use the RSS feed functionality of Subscribe V6.6. The marketing and advertising company required this facility to feed up-to-date content into ezines for their magazine clients.

Subscribe developers have launched a new revision of the software to support multiple IP addresses and track customer journey patterns online.

Subscribe client Zapa Technology has commissioned the creation of a professional SMS platform into the software.

The latest version of Subscribe features improved workflow and navigation, a revamped template editor, updated reporting functionality and now incorporates RSS feeds within email shots.