Features & Benefits

Benefits of Subscribe

  • Simple list management, email broadcasting and reporting
  • Top delivery rates based on over a decade’s experience
  • Powerful tracking, reporting and analysis tools
  • Flexible bespoke development when required
  • Advanced system integration capability
  • Aftercare support from both marketers and technologists
  • Search, mobile and social media marketing features

Power Features

Social media and third party features including Google Analytics reporting links, in-email Facebook ‘like’, RSS feed broadcast, SMS gateway and visual heat maps.

Campaign Creation

Enter formatted content, images and other assets via an easy to use WYSIWYG editor. Store images and other files in the asset library.

Campaign Broadcast Management

Schedule the starting times and duration of your campaigns, whilst using the tools to ensure maximum deliverability, and best practice content.

Analytics & Reporting

Improve campaign return on investment and understand user behaviour by implementing our full suite of diagnostic and reporting tools.

Technical

Integrated high capacity, rock solid multi-threaded SPF and domain key compliant email and SMS server, which can be hosted on both Windows and Unix servers.

SMS

Take full control over your SMS broadcasts with preferred gateway integration, campaign creation, date and event triggers, opt-out lists and graphical reports.

Support

Avail of our free 30-day installation support, receive automatic software upgrades as they are released, and have access to a dedicated account manager.

Integration / Custom Development

Embed your email marketing into the heart of your organisation by using our integration API, or commission custom development on the product.

Power Features

 Lite Standard Enterprise
Reporting links into Google Analytics false false true
Facebook ‘Like’ from within an email true true true
Trigger emails based on dates or events false false true
Create emails automatically from RSS feeds false false true
Send and report on SMS campaigns false true true
Visual heat map showing link popularity true true true

Campaign Creation

 Lite Standard Enterprise
Choose from a selection of pre-designed templates true true true
Create HTML, text or multipart emails true true true
Copy and paste HTML templates directly into template editor or choose from the existing template library true true true
Add attachments true true true
Built in Spam Assassin checker true true true
Personalise your email content with insertion tags true true true
Edit or resize your images and text with the WYSIWYG editor true true true
Preview emails true true true
Embed surveys and track conversion rates caused by email promotion true true true
Create rolling campaigns based upon time or customer interaction true true true
Create SMS campaigns i.e. send text based SMS campaigns, create SMS suppression lists, link with your chosen SMS gateway false true true

Campaign Broadcast Management

 Lite Standard Enterprise
Link to backend systems using XML false true true
Store unlimited records (limited only by database capacity) true true true
Unlimited historic reports (limited only by database capacity) true true true
Unlimited email lists (limited only by database capacity) 10,000 Unlimited Unlimited
Segmentation and data query builder true true true
Data cleaning and de dupe true true true
Automatic bounce handling true true true
Suppression list management by user or domain true true true
Set access to Lists false true true
Set access to Templates false true true
Approval Workflow false false true
Export data to CSV true true true
Export data via XML false true true
Change the interface to match your house style false true true
Suitable for Agencies wishing to run multiple clients false true true
Suitable for Organisations with multiple users/sites false true true
Control Subscribe via browser login or remotely via XML true true true
Automatic creation of email newsletters via RSS false false true

Analytics & Reporting

 Lite Standard Enterprise
Display campaign results graphically true true true
View graphs on engagement and loyalty true true true
Delivery rate, open rates, click-through rates and bounce tracks true true true
Replies and forward-to-friend reports true true true
Review reports on triggers sent due to customer action or inaction true true true
Measure and track ‘Hot Prospects’ by way of point scoring the customer journey in your website false true true
Export results in CSV true true true
Perform campaign comparison true true true
Reporting on failures and cause of failure true true true
Progress reports during email broadcast true true true
Email campaigns pending report true true true
View user activity report false true true
SMS successes and failures false true true

Technical

 Lite Standard Enterprise
Integration
Use the fully featured XML interface false false true
Software written in PHP/Perl – ready to be customised false true true
SMTP Server
Integrated high capacity, rock solid multi-threaded email and SMS server true true true
SPF and domain key compliant true true true
Requires port 25 and port 80 access true true true
Throttle to match network availability true true true
Load throttling to ensure server availability true true true
Aware of how different consumer mailing engines like to receive email and adjusts accordingly true true true
Operates from a single or multiple IP addresses false false true
Single or multiple domain names false true true
Platform
Linux – 32-bit operating system (Pref. Debian), Perl 5+, MySQL 5+, Apache 1.3+, 30GB+ Storage Space true true true
MS Windows Server – 32 Bit operating System, Windows Server 2003+, IIS 6+, MSSQL Server 2005+/MySQL 5+, 30GB+ Storage Space, Perl 5+ true true true
Hardware
Single server or Application Server / Database server true true true
Capacity
Approximately 40,000 emails per hour true true true
Up to 1,000,000 per email broadcast true true true
Multi-threaded, multiple simultaneous campaign supported true true true
Unlimited users and groups* (speed of interface will become affected as number of users and load increases)
Installation
Remote assisted installation given true true true
Requires domain name true true true
Forward and reverse look-up true true true
Requires port 80 and 25 true true true

SMS

 Lite Standard Enterprise
Link with your chosen SMS gateway false true true
Upload mobile phone lists false true true
Create text based campaigns false true true
View results in real time false true true
Create suppression and opt-out lists false true true
View results as graphical reports false true true

Support

 Lite Standard Enterprise
Free 30 day installation support true true true
Number of support calls per annum 10 Unlimited Unlimited
Automatic updates (no cost assuming support contract is maintained) true true true
Dedicated Account Manager true true true
Training on site or remote true true true
Access to influence for example, influence the priority of upcoming features, become a partner in beta-testing and feedback false false true
Mandatory one year support contract true true true

Integration & Custom Dev

 Lite Standard Enterprise
Software written in PHP/Perl – ready to be customised false true true
Use the fully featured XML interface false false true
Commission custom integration modules from our software team false true true